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Job Description
BVNK is seeking a Senior Product Marketing Manager to play a crucial role in shaping the company's go-to-market strategy for stablecoin and payments products. This role involves driving product adoption and sharing compelling customer stories. The Senior Product Marketing Manager will report directly to the Chief Marketing Officer and will be responsible for developing and executing go-to-market strategies, crafting value propositions and messaging, enabling commercial teams, and providing customer insights to the business. The ideal candidate will be a strategic thinker and an effective executor, capable of working cross-functionally across marketing, product, sales, and customer success teams to drive measurable impact. BVNK expects the candidate to raise the bar in how the company communicates value to customers and positions itself within a competitive, fast-evolving category.Role involves:- Leading end-to-end GTM strategies for product launches.
- Developing high-impact sales enablement materials.
- Owning product positioning, value propositions, and messaging pillars.
- Conducting regular customer interviews and win/loss analyses.
- Staying up to date on competitor activity, industry shifts, and emerging trends.
- Experience in the payments and stablecoin/blockchain space.
- A proven track record of driving GTM strategy for complex products.
- Excellent written and verbal communication skills.
- Demonstrated success collaborating cross-functionally.
- A customer-centric mindset.
- A solid understanding of the fintech and crypto competitive landscape.
- Applicants must be based in London (UK) or New York (USA).
- Fair and competitive salary.
- Meaningful ownership in the business through our employee option scheme.
- Flexible working hours, with hybrid working at its heart.
- A culture built on passionate, growth-minded people.
- A flexible approach to holiday.
- Opportunities to travel to our offices around the world.
- An open and creative environment.
