Marketing Data Analyst

Job Description

Power Digital is seeking a Marketing Data Analyst to join their Analyst team. The Data Analyst will be responsible for creating critical analysis tools and dashboards used by the Analyst team to analyze existing marketing programs. The ideal candidate will be great with data, a competent problem-solver, reliable, and have a great attitude. They should also have previous experience with marketing data analysis, forecasting, and data warehouses.Role involves:

• Populating analysis tools for marketing audits
• QA’ing data accuracy in analysis tools
• Drafting marketing performance forecasts
• Improving automations and processes
• Employing AI technologies to optimize business processes
• Leveraging Power Digital's Nova ecosystem

Requirements:

• Manage and manipulate large amounts of data
• Understanding of marketing funnels and flywheels
• Competence in Google Analytics, Shopify, and other CMS’
• Competence in data visualization platforms including Looker & Looker Studio
• Competence in Excel and Google Sheets
• Competence in forecasting and KPI modeling
• Familiarity navigating Google Ads, Meta Ads, and TikTok Ads platforms
• Proficiency in spoken and written English at an advanced level

Role offers:

• Base salary + commission opportunities
• Medical Bonus
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO)
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time 400.000 COP Work From Home (WFH) stipend
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias Paid Social Security
• Unlimited opportunities for growth & leadership
• Ongoing employee development programs
• Quarterly awards
• Opportunities to be involved in company DEI initiatives