Clash
of Jobs
Browse All Jobs
Job Description
InMobi is seeking a Senior Manager, Product Marketing to lead its Connected TV (CTV) initiatives. This role involves shaping the product marketing strategy for InMobi's CTV advertising solutions, serving as the voice of the customer, and influencing product strategy. The Senior Manager will define and execute go-to-market strategies, partner with product management, and drive product adoption. This position requires onsite presence in New York City with some global travel.
Responsibilities:
- Define and execute GTM strategy for CTV Advertisement for InMobi Group.
- Partner with Glance TV and third-party CTV Ads Product Management to drive product strategy for CTV Ads by distilling inputs from customer, competitor and market.
- Closely work with Glance commerce GTM and experience pods to identify opportunities to scale CTV ads business
- Be the voice of the customer for CTV advertisers/buyers.
- Increase ICP and buyer persona awareness and share of voice through comprehensive GTM strategy launch planning.
- Lead in cross-functional team alignment and communication of new products to sales teams.
- Own product adoption and usage engagement rates for new product feature releases.
- Align with Marketing Communications teams to drive air coverage and thought leadership.
Requirements:
- Deep understanding of the CTV/digital video advertising space.
- 4+ years in product marketing within CTV advertising, and 10+ years of experience in ad tech/mar tech, digital online advertising, or similar required.
- Deep understanding of programmatic media from a CTV lens.
- Strong understanding of technology, product development, and innovation.
- Proven track record of working closely with Product Management, Business, and Marketing teams.
- Experience and high confidence in communicating directly with customers and partners.
- Excellence in crafting compelling positioning and thought leadership content.
- Exceptional project management, organizational, writing, and presentation skills.
- Strong interpersonal skills in a highly cross-functional global environment with an emphasis on teamwork, ownership, and initiative.
- Super user of PMM relevant AI tools like Chat GPT, Gamma, Synthesia, etc.
InMobi offers:
- Competitive salary and RSU grant (where applicable).
- High-quality medical, dental, and vision insurance (including company-matched HSA).
- 401(k) company match.
- Generous combination of vacation time, sick days, special occasion time, and company-wide holidays.
- Substantial maternity and paternity leave benefits and compassionate work environment.
- Flexible working hours to suit everyone.
- Wellness stipend for a healthier you!
- Free lunch provided in our offices daily.
- Pet-friendly work environment and robust pet insurance policy.
- LinkedIn Learning on demand for personal and professional development.
- Employee Assistance Program (EAP).
