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Director, Social Media & Influencer

Director of Social Media & Influencer, Boston, MA. Salary $165,000-$180,000/year.
Later
Hybrid
On-Site
United States
USD 165,000 - 180,000
Job Description
The Director of Social Media & Influencer at Later will spearhead the company's social media strategy and team, driving innovation and achieving business results across various platforms. This role involves overseeing all facets of Later's social presence, from devising high-level strategies to nurturing team development, ensuring that Later's social channels effectively showcase the brand, products, and thought leadership to enterprise B2C brands and agencies. The ideal candidate is a strategic thinker with a proven track record of building high-performing social media teams and demonstrating measurable business impact.

What this role involves:
  • Developing and executing a comprehensive, multi-platform social media strategy.
  • Leading, mentoring, and growing a high-performing social media team.
  • Serving as the social media authority across the organization.
  • Developing and managing the annual social media budget.
  • Establishing comprehensive analytics frameworks to measure social media performance.
  • Ensuring Later's brand voice and messaging are consistently represented.

Requirements:
  • 10+ years of experience in social media marketing with at least 5 years in leadership roles.
  • Proven track record of building and leading high-performing social media teams.
  • Experience developing social media strategies for B2B SaaS companies.
  • Demonstrated ability to tie social media efforts to measurable business outcomes.
  • Strong understanding of social media analytics, attribution, and ROI measurement.
  • Experience managing significant social media budgets and agency relationships.
  • Excellent presentation and communication skills.
  • Deep understanding of major social platforms and their algorithms.
  • Experience with enterprise social media management, analytics, and listening tools.
  • Background in marketing to enterprise B2C brands and agencies is highly preferred.

What this role offers:
  • Opportunity to lead social media strategy for a leading social media and influencer marketing platform.
  • Chance to build and mentor a high-performing social media team.
  • Opportunity to drive innovation and measurable business impact.
  • Competitive salary and benefits package.
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