Director, Social Media & Influencer

Job Description

Later, a leader in social media and influencer marketing, is seeking a Director of Social Media & Influencer to lead its social media strategy and team. This role reports to the VP of Corporate Marketing and is responsible for driving innovation and business results across platforms. The Director will oversee all aspects of Later's social presence, ensuring the channels effectively showcase the brand, products, and thought leadership to enterprise B2C brands and agencies.Responsibilities:

• Develop and execute a comprehensive, multi-platform social media strategy.
• Lead, mentor, and grow a high-performing social media team.
• Serve as the social media authority across the organization.
• Develop and manage the annual social media budget.
• Establish comprehensive analytics frameworks to measure social media performance.
• Ensure Later's brand voice and messaging are consistently represented.

Requirements:

• 10+ years of experience in social media marketing with at least 5 years in leadership roles.
• Proven track record of building and leading high-performing social media teams.
• Experience developing social media strategies for B2B SaaS companies.
• Demonstrated ability to tie social media efforts to measurable business outcomes.
• Strong understanding of social media analytics, attribution, and ROI measurement.
• Experience managing significant social media budgets and agency relationships.
• Excellent presentation and communication skills.
• Deep understanding of major social platforms and their algorithms.

What Later Offers:

• Opportunity to lead social media strategy for a leading company.
• Chance to build and mentor a high-performing team.
• Competitive salary and bonus.
• Remote work opportunity.