Job Description
Later, a leader in social media and influencer marketing, is seeking a Director of Social Media & Influencer. This role, reporting to the VP of Corporate Marketing, will lead Later's social media strategy and team, driving innovation and business results across platforms. The Director will oversee all aspects of Later's social presence, ensuring the channels effectively showcase the brand, products, and thought leadership to enterprise B2C brands and agencies. The ideal candidate will be a strategic thinker with proven experience in building high-performing social media teams and demonstrating measurable business impact.
Role involves:
- Developing and executing a multi-platform social media strategy.
- Leading and mentoring a high-performing social media team.
- Collaborating with cross-functional teams.
- Managing the social media budget.
- Establishing analytics frameworks to measure performance.
- Ensuring brand consistency across all platforms.
Requirements:
- 10+ years of experience in social media marketing with at least 5 years in leadership roles.
- Proven track record of building and leading high-performing social media teams.
- Experience developing social media strategies for B2B SaaS companies.
- Strong understanding of social media analytics and ROI measurement.
- Experience managing social media budgets and agency relationships.
- Excellent presentation and communication skills.
- Deep understanding of major social platforms and their algorithms.
Role offers:
- Opportunity to lead social media strategy for a leading company.
- Chance to build and mentor a high-performing team.
- Collaboration with cross-functional teams.
- Competitive salary and benefits.