Senior Marketing Analytics Manager

Job Description

Recorded Future is seeking a Senior Marketing Analytics Manager to optimize marketing strategies and drive performance insights. The ideal candidate will be responsible for building, analyzing, and reporting on marketing data to influence decision-making and enhance the effectiveness of demand generation, attribution, and pipeline growth strategies. This role also involves establishing and maintaining data warehouse solutions to ensure seamless data integration and reporting. The Senior Marketing Analytics Manager will lead the development of marketing forecasting models and predictive modeling for pipeline generation, leveraging data to drive business outcomes.

• Develop and maintain marketing dashboards and reports.
• Implement and maintain attribution models.
• Develop and implement forecasting models.
• Ensure data integrity and consistency across marketing automation and CRM platforms.
• Work closely with marketing operations to enhance automation workflows.
• Develop predictive models for marketing pipeline contribution and campaign performance.

Requirements:

• 5+ years of experience in marketing analytics, marketing operations, or a related analytical field in a B2B SaaS environment.
• Expertise in marketing forecasting models and predictive analytics for pipeline generation.
• Strong proficiency in marketing attribution models and tools.
• Strong proficiency in marketing automation platforms such as Marketo and HubSpot.
• Experience with CRM platforms, particularly Salesforce.
• Experience establishing and managing marketing data warehouses and ETL processes for data integration.
• Proficiency in data visualization tools such as Domo, Looker or similar data visualization tools.
• Advanced Excel/Google Sheets skills for data manipulation, forecasting, and scenario modeling.

The role offers:

• Opportunity to work in a fast-paced, high-growth environment.
• Chance to shape the future of cybersecurity.
• Competitive salary and benefits package.