Digital Marketing Manager

Job Description

air up is seeking a Digital Marketing Manager to join their team and shape paid social campaigns across Europe. The Digital Marketing Manager will collaborate with cross-functional teams, including creatives, product, and creator marketing, to launch campaigns that deliver short-term results and long-term brand impact. This role involves analyzing performance, briefing creatives, and driving innovation.Responsibilities include:

• Planning, managing, and optimizing paid social campaigns on Meta & TikTok
• Monitoring and reporting campaign performance, focusing on key metrics & KPIs
• Effective budget management across different campaigns & channels
• Identifying patterns, testing new ideas, and deriving optimization strategies
• Collaborating with creative teams to create channel- and audience-specific creative briefs
• Staying on top of social trends, platform updates, and AI innovations
• Taking ownership of cross-functional projects
• Working closely with other marketing functions & in cross-functional task forces

Requirements:

• Bachelor's or Master's degree in Business Administration, Economics, or a related field
• 3+ years of experience in Digital Marketing with a focus on Paid Social Advertising in a D2C e-commerce environment
• Hands-on experience with Meta & TikTok Business Manager; experience with Google Ads is a plus
• Experience in both performance and branding campaigns
• Good sense for creative & storytelling along the funnel
• Comfortable in a fast-paced environment
• Ability to work independently in interdisciplinary task-forces
• Professional English skills; other languages are a plus

air up offers:

• 30 days of vacation
• Discounts on products
• Employer-funded pension & location-related insurances
• Purpose-built office in MUC
• Personal development opportunities
• Regular team events
• Start-up spirit
• Workation options