Freelance Senior Copywriter

Job Description

Critical Mass is seeking a Freelance Senior Copywriter. The ideal candidate is a seasoned storyteller who enjoys collaborating with creatives and strategists to bring a digital voice to life. They should be adept at grasping communication challenges and devising imaginative, on-brand solutions. This role requires a well-rounded knowledge of the broader industry, including social media, usability, online marketing, and traditional advertising. The copywriter should be self-starting, able to create top-quality work with minimal oversight, and motivated to help the team produce exceptional results.

• Participate in strategic brainstorming, campaign and brief development, and creative execution.
• Partner with designers, art directors, and creative directors to bring concepts to life.
• Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style.
• Work on multiple projects simultaneously.
• Interact with project teams to understand business objectives and audience demographics.
• Translate creative direction and copy points from creative briefs into engaging and effective copy concepts.
• Maintain high standards of copywriting and exercise quality control.
• Handle a high volume of varied work without letting standards slip.
• Liaise directly with clients and present work confidently.

• 5+ years’ experience writing in an agency environment—including experience with interactive media and direct marketing.
• Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences.
• Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
• A keen enthusiasm for and demonstrable understanding of web trends and technologies.
• A strong understanding of marketing (especially direct marketing) and advertising principles.
• Experience with brainstorming, campaign development, creative brief development, and creative execution.
• The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand.
• Experience managing complex and rapidly evolving copy decks.