Paid Search Media Director

Job Description

Critical Mass is seeking a Paid Search Media Director to lead and optimize SEM strategies for enterprise-level accounts. The Director will own campaign strategy, team operations, and executive communications, leveraging deep expertise in in-platform optimizations. They will build and mentor paid search teams, fostering strong relationships with internal and external stakeholders. The role involves uncovering insights from data and translating them into growth-driving strategies, owning end-to-end SEM execution, and collaborating across multiple disciplines.Role involves:

• Defining, executing, and optimizing SEM strategies for enterprise brands.
• Translating business objectives into actionable SEM strategies.
• Managing complex, multi-market campaigns.
• Leading iterative testing initiatives.
• Delivering insightful reporting with strategic recommendations.
• Collaborating with cross-functional teams.
• Building and nurturing client relationships.
• Developing team members through coaching and training.
• Establishing operational workflows and best practices.
• Participating in new business pitches.

Requirements:

• 8+ years of paid search experience, including 3+ years leading teams.
• Excellent communication skills.
• Track record of driving performance improvements and managing large budgets.
• Deep platform expertise across Google Ads and Microsoft Ads.
• Strong understanding of retail/shopping campaigns.
• Experience developing internal SEM infrastructure.
• Strong analytics and reporting skills.
• High proficiency with analytics tools and Excel.
• Experience creating test-and-learn frameworks.
• Ability to build client relationships and influence stakeholders.
• Experience leveraging AI tools for SEM.
• Passion for staying ahead of search trends.
• High level of organization and dedication to continuous improvement.

What Critical Mass offers:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, and sick days
• Access to online services for families and new parents
• Summer Fridays
• Affinity Groups
• Internal learning and development programs
• Enterprise-wide employee discounts