Senior Director, Customer Acquisition

Upgrade is seeking a Director or Senior Director of Customer Acquisition to spearhead its direct-to-consumer growth initiatives. This role is pivotal in scaling and optimizing customer acquisition across paid marketing channels and strategic partnerships. The ideal candidate will possess a blend of strategic thinking and hands-on experience in performance marketing, coupled with strong analytical skills to identify and capitalize on growth opportunities.

Responsibilities:

• Lead Upgrade’s direct-to-consumer acquisition strategy.
• Own the customer acquisition budget and channel mix.
• Build and manage a high-performing team.
• Optimize and scale core paid channels.
• Develop and expand our strategic partnerships program.
• Launch and test emerging channels and growth experiments.
• Partner closely with Analytics, Product, Legal, Compliance, and Creative teams.
• Develop frameworks for reporting, attribution, and performance analysis.
• Stay ahead of industry trends and digital media innovation.

Requirements:

• 8–12+ years of experience in performance marketing, partnerships, or customer acquisition.
• Deep expertise in paid channels and/or affiliate and strategic partnerships.
• Demonstrated ability to lead cross-channel strategy and scale acquisition efforts.
• Strong analytical and quantitative skills.
• Excellent communication and executive presence.
• Experience managing and growing high-performing teams.
• A test-and-learn mindset.

What Upgrade offers:

• Competitive salary and stock option plan
• 100% paid coverage of medical, dental and vision insurance
• Flexible PTO
• Competitive 401(k) and RRSP program
• Opportunities for professional growth and development
• Paid parental leave
• Health & wellness initiatives