EG- Regional Senior Paid Performance Analyst - Full Time

Job Description

Jumia is seeking a passionate Senior Performance Analyst to join their team. The Senior Performance Analyst will collaborate with the marketing team to develop effective media strategies and plans. He will conduct research and analysis to identify target audiences and determine the most suitable media channels. He will support in creating media plans that align with campaign objectives and budgetary requirements. He will also monitor and optimize media campaigns to ensure maximum performance and ROI.

The Senior Performance Analyst will utilize digital tools such as Facebook Ads Manager, Google AdWords, and analytical platforms (e.g., Adobe, Adjust, Power BI) to track and measure campaign effectiveness. He will generate insightful reports on campaign performance, providing actionable recommendations for future campaigns. He will collaborate cross-functionally with internal teams and external partners to ensure seamless execution of media plans.

Responsibilities:

• Collaborate with the marketing team to develop effective media strategies and plans
• Conduct research and analysis to identify target audiences and determine the most suitable media channels
• Support in creating media plans that align with campaign objectives and budgetary requirements
• Support in monitoring and optimizing media campaigns to ensure maximum performance and ROI
• Stay updated on industry trends, emerging technologies, and best practices in media planning and execution
• Utilize digital tools such as Facebook Ads Manager, Google AdWords, and analytical platforms to track and measure campaign effectiveness
• Generate insightful reports on campaign performance, providing actionable recommendations for future campaigns
• Collaborate cross-functionally with internal teams and external partners to ensure seamless execution of media plans
• Handle invoice, billing and delivery issues

Requirements:

• 2 - 4 years of experience in media planning and buying
• Knowledge of digital media channels, platforms, and tools
• Aware of the digital analytical tools such as Facebook Ads Manager, Google AdWords, and analytical platforms (e.g., Adobe, Adjust, PowerBI)
• Good communication and presentation skills to effectively support in media strategies and campaign results
• Detail-oriented and time management skills
• Ability to thrive in a fast-paced, deadline-driven environment
• Proactive and adaptable with a passion for staying updated on industry trends and emerging technologies

Jumia offers:

• A unique experience in an entrepreneurial, yet structured environment
• A unique opportunity of having strong impact in building the African e-commerce sector
• The opportunity to become part of a highly professional and dynamic team
• An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders