Content Conversion Optimisation Specialist

Job Description

Betsson is seeking a Content Conversion Optimisation Specialist to drive acquisition optimization initiatives. The role involves leveraging data-driven insights and innovative strategies to enhance user engagement and drive sustainable growth across diverse markets. The Content Conversion Optimisation Specialist will collaborate with cross-functional teams to optimise landing pages and improve conversion rates.

• Conduct in-depth content audits of landing pages, onsite pages and acquisition funnels
• Collaborate with copywriters, design and development teams
• Analyse qualitative and quantitative user research
• Monitor competitor landing pages and acquisition strategies
• Develop and implement A/B and multivariate tests
• Utilise web analytics tools to track and measure performance
• Develop and maintain a testing roadmap
• Provide regular reports and updates to stakeholders

Requirements:

• Bachelor's degree in marketing, business, or a related field
• 1-2 years of proven experience in conversion rate optimisation
• Proficient in using A/B testing and web analytics tools
• Strong analytical skills with the ability to interpret data
• Knowledge of direct response, direct marketing and UX/UI best practices
• Excellent communication skills, both verbal and written
• Detail-oriented mindset with the ability to manage multiple projects
• A proactive and self-driven attitude
• A clear understanding of user intent

Betsson offers:

• A fun and challenging work environment