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Betsson Group is seeking a Content Conversion Optimisation Specialist to lead content conversion rate optimisation projects, focusing on onsite auditing and acquisition landing page optimisation. The role involves conducting in-depth content audits of landing pages, onsite pages, and acquisition funnels to identify areas for improvement. The specialist will collaborate with copywriters, designers, and developers to create user-friendly landing page experiences.
The role demands strong analytical skills to interpret data, identify trends, and make data-driven decisions. The ideal candidate will be detail-oriented, proactive, and passionate about staying updated with the latest industry trends in CRO.
The role involves:
- Conducting content audits
- Collaborating with cross-functional teams
- Analysing qualitative and quantitative user research
- Monitoring competitor strategies
- Developing and implementing A/B tests
- Utilising web analytics tools
- Developing and maintaining a testing roadmap
- Providing regular reports and updates
Requirements:
- Bachelor's degree in marketing, business, or related field
- 1-2 years of experience in conversion rate optimisation
- Proficiency in A/B testing and web analytics tools (e.g., Google Analytics, Optimizely, VWO)
- Strong analytical skills
- Knowledge of direct response, direct marketing, and UX/UI best practices
- Excellent communication skills
- Detail-oriented mindset
- Proactive and self-driven attitude
What Betsson offers:
- A fun and challenging work environment
Betsson Group
Betsson Group is a dynamic iGaming company committed to delivering exceptional customer experiences. It operates in diverse markets, providing multilingual support via email, chat, and telephone. The company fosters a collaborative and multicultural environment, emphasizing teamwork and individual growth. Betsson Group prioritizes player safety and responsible gaming, adhering to strict policies and practices. The organization offers opportunities for skill development and career advancement, encouraging employees to embody its core values.