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Betsson Group is seeking a CRM Manager to join their Global CRM & Engagement department in Malta. The ideal candidate will be a self-driven and detail-oriented CRM expert with a "can-do" attitude, responsible for end-to-end management of reactivation lifecycle campaigns across multiple brands, markets, and products. The role involves winning back inactive customers, nurturing this segment to reduce repeated churn., with a direct impact on key performance indicators.
- Executing hyper-segmented reactivation campaigns to engage inactive customers and minimize churn.
- Utilizing JIRA for efficient task & project management & ensuring stakeholder communication.
- Implementing automated campaign journeys to improve operational efficiency and campaign reach.
- Allocating budget effectively, optimizing investment in high-value customer segments leveraging advanced prediction modeling.
- Continuously refine and test audience segmentation and reward structures to maximize profitability.
- Conduct campaign performance analysis, measure ROI, and refine lifecycle offers.
- Identifying opportunities for enhancement within CRM operations and implement solutions.
- Tailoring CRM strategies to align with market-specific regulations, trends, and competitor activity.
- Working closely with Customer Support to enhance customer journeys.
- Providing regular updates and insights to senior stakeholders.
- Participating in a rotational on-call schedule to manage campaign-related incidents.
- Minimum 4 years of CRM experience, ideally in the iGaming industry.
- Experience working in a multi-brand, multi-jurisdiction environment.
- Strong understanding of player segmentation, bonuses, and incentives.
- Ability to interpret CRM data and translate insights into actionable strategies.
- Proficiency in CRM tools and email marketing platforms, such as Salesforce or Xtremepush.
- Strong project management skills, with the ability to handle multiple campaigns at once.
- Results-driven mindset with a strong focus on customer engagement.
- Excellent written and verbal communication skills in English.
- Proficiency in Spanish, Portuguese, Greek, Latvian, Polish, or a Scandinavian language.
- Passion for online casino, poker, and sportsbook betting products.
Betsson Group
Betsson Group is a dynamic iGaming company committed to delivering exceptional customer experiences. It operates in diverse markets, providing multilingual support via email, chat, and telephone. The company fosters a collaborative and multicultural environment, emphasizing teamwork and individual growth. Betsson Group prioritizes player safety and responsible gaming, adhering to strict policies and practices. The organization offers opportunities for skill development and career advancement, encouraging employees to embody its core values.