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Betsson Group is seeking a detail-oriented CRM Manager to join their Global CRM & Engagement department. The CRM Manager will be accountable for the end-to-end delivery of Sportsbook retention campaigns across the group’s brands and markets. The goal is to increase retention, prevent churn, drive upsell, and improve player experience and lifetime value.Role involves:
- Managing and executing hyper-segmented Sportsbook campaigns.
- Using JIRA to manage projects and tasks.
- Implementing automated campaign journeys.
- Utilising advanced prediction modelling to optimise CRM spend.
- Continuously optimising offers for increased profitability.
- Ensuring campaign analysis to determine ROI.
- Identifying opportunities for campaign and process improvement.
- Optimising CRM plans for each market and collaborating with local teams.
- Working closely with the Support team to optimise campaign customer journeys.
- Providing reporting to senior stakeholders on lifecycle activities.
- Good understanding of player segmentation, player bonuses and incentives.
- Excellent ability to interpret CRM data and derive actionable insights.
- Proficiency in CRM tools and email marketing platforms.
- Strong understanding of sports, competitions, and leagues.
- Great project management skills to handle multiple campaigns and tasks.
- Results-driven and customer-focused mindset.
- Excellent written and verbal communication skills in English.
- Minimum of 4 years’ CRM experience in the iGaming industry.
- Experience from working in a multi-brand and multi-jurisdiction environment.
- The opportunity to work at Betsson.
- Challenges where skills will be put to good use.
- Being part of a multi-cultural and diverse company.
Betsson Group
Betsson Group is a dynamic iGaming company committed to delivering exceptional customer experiences. It operates in diverse markets, providing multilingual support via email, chat, and telephone. The company fosters a collaborative and multicultural environment, emphasizing teamwork and individual growth. Betsson Group prioritizes player safety and responsible gaming, adhering to strict policies and practices. The organization offers opportunities for skill development and career advancement, encouraging employees to embody its core values.