CRM Manager - Sportsbook Retention

Job Description

Betsson Group is seeking a detail-oriented CRM Manager to join their Global CRM & Engagement department. The CRM Manager will be accountable for the end-to-end delivery of Sportsbook retention campaigns across the group’s brands and markets. The goal is to increase retention, prevent churn, drive upsell, and improve player experience and lifetime value.Role involves:

• Managing and executing hyper-segmented Sportsbook campaigns.
• Using JIRA to manage projects and tasks.
• Implementing automated campaign journeys.
• Utilising advanced prediction modelling to optimise CRM spend.
• Continuously optimising offers for increased profitability.
• Ensuring campaign analysis to determine ROI.
• Identifying opportunities for campaign and process improvement.
• Optimising CRM plans for each market and collaborating with local teams.
• Working closely with the Support team to optimise campaign customer journeys.
• Providing reporting to senior stakeholders on lifecycle activities.

Requirements:

• Good understanding of player segmentation, player bonuses and incentives.
• Excellent ability to interpret CRM data and derive actionable insights.
• Proficiency in CRM tools and email marketing platforms.
• Strong understanding of sports, competitions, and leagues.
• Great project management skills to handle multiple campaigns and tasks.
• Results-driven and customer-focused mindset.
• Excellent written and verbal communication skills in English.
• Minimum of 4 years’ CRM experience in the iGaming industry.
• Experience from working in a multi-brand and multi-jurisdiction environment.

Role offers:

• The opportunity to work at Betsson.
• Challenges where skills will be put to good use.
• Being part of a multi-cultural and diverse company.