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Betsson is seeking a Senior PPC Specialist to join their team in Buenos Aires. This role involves the planning, execution, and optimization of high-performing PPC campaigns across search, app, and video channels, targeting emerging and established markets in Latin America. The Senior PPC Specialist will play a vital role in reshaping the iGaming landscape in the region.

Responsibilities:

  • PPC campaigns planning for consolidated or new markets.
  • Quarterly planning & action implementation of PPC activities according to regional goals/targets.
  • Create, manage, and optimize PPC campaigns (Search, App and Video).
  • PPC automation, scripts, and bidding strategies.
  • Proactively analyze data to identify opportunities for growth or improvement of account performance and day-to-day processes.
  • Guarantee the highest quality of collaboration with internal and external stakeholders.
  • Proactively search and present new ideas to regional managers and internal stakeholders to increase efficiency and performance
  • Ensure excellent cross-channel collaboration with other teams such as SEO and other biddable channels.
  • Collaborate with other marketing channels in order to support and implement ASO, A/B test and CRO strategies.
  • Collaborate with Google Account Managers and other external suppliers to constantly optimise tactics and improve account performance.

Requirements:

  • Driving impactful PPC campaigns with a strong focus on ROI.
  • Understanding LATAM market dynamics and customer behavior.
  • Using PPC tools like Google Ads, and analytics platforms.
  • Working collaboratively within multicultural teams.
  • Communicating fluently in Spanish and English (Portuguese is a plus).

Betsson offers:

  • Work across leading markets in the LATAM region.
  • Be part of a multicultural, friendly, and collaborative environment.
  • Enhance your skills and develop your expertise in the iGaming industry.
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Betsson Group

Betsson Group is a dynamic iGaming company committed to delivering exceptional customer experiences. It operates in diverse markets, providing multilingual support via email, chat, and telephone. The company fosters a collaborative and multicultural environment, emphasizing teamwork and individual growth. Betsson Group prioritizes player safety and responsible gaming, adhering to strict policies and practices. The organization offers opportunities for skill development and career advancement, encouraging employees to embody its core values.