Lifecycle Marketing Manager

Job Description

Fictiv is seeking a Lifecycle Marketing Manager to drive customer loyalty and advocacy. This role involves developing and executing end-to-end lifecycle marketing initiatives to maximize customer lifetime value. The ideal candidate will be a B2B marketing expert with a data-driven approach and a proven track record of success.Fictiv is at the forefront of transforming the $350 billion manufacturing industry with its cutting-edge cloud platform, often referred to as the “AWS of manufacturing.” The company's platform leverages AI and machine learning to help companies build hardware at the speed of software.What this role involves:

• Increasing the pipeline of opportunities for the Sales team.
• Developing AB testing roadmaps to optimize each stage of the customer journey.
• Optimizing email nurture programs to improve customer conversion and engagement.
• Analyzing and reporting on key channel metrics and business KPIs.
• Collaborating with various teams to ensure accurate and meaningful messaging.
• Refining customer loyalty and referral marketing programs.

Requirements:

• 5-7 years of experience in B2B customer marketing.
• Experience designing and creating cross-functional email marketing campaigns.
• Experience implementing and measuring AB testing.
• Knowledge of audience segmentation and integrated marketing tech stacks.
• Strong communication and collaboration skills.
• Detail-oriented and organized with the ability to manage multiple projects.

What Fictiv offers:

• Competitive medical, dental, and vision insurance.
• 401K plan.
• Monthly Virtual Work stipend.
• Annual Education stipend.
• Parental leave programs.
• Paid volunteer days.