Digital Marketing Manager

Job Description

Tatari is seeking a Digital Marketing Manager to enhance its demand generation team. This role involves expanding the company's paid media strategy beyond traditional platforms to include podcasts, niche newsletters, email marketing, and targeted placements in relevant marketing and advertising publications. The Digital Marketing Manager will leverage paid search and social expertise, along with video editing skills, to enhance Tatari's presence across diverse media channels.

The ideal candidate will collaborate with graphic and motion designers, video editors, and utilize rich video content to craft compelling ads and narratives that capture the audience's attention across all paid media fronts.

Responsibilities:

• Manage paid search agency, launch and optimize paid social campaigns, and explore opportunities in podcasts, niche newsletters, influencer marketing, industry publications, and TV.
• Leverage AI tools and agents to edit and repurpose video content for diverse paid media placements and formats, increasing the volume of our video output.
• Work closely with the internal design team and external vendors on creative concepts for both static and dynamic ad formats.
• Write ad copy that’s clear, effective, and tailored to our audience - reflecting a strong understanding of our brand, core messaging, and goals across each channel.
• Analyze campaign performance across all platforms, seeking opportunities for optimization and growth.
• Design and run Account-based Marketing (ABM) campaigns to turn Marketing Qualified Leads into qualified hand-raisers ready to talk to the Sales team.
• Establish processes for scalable growth across the channels and ensure timely launches and communications.
• Develop and implement a robust tracking and measurement framework to accurately assess the performance of all paid media campaigns, including advanced analytics for podcasts, niche newsletters, and targeted placements.
• Regularly report insights and actionable recommendations to cross-functional teams and leadership to drive data-driven decisions.

Requirements:

• 4+ years of experience in digital marketing within B2B SaaS, with a broad understanding of various paid media channels (search, social, podcast, newsletters, influencer, industry publications, TV).
• 2+ years of experience writing ad copy that is clear, effective, and tailored to the audience.
• Strong creativity and experience repurposing content for paid ads across channels, including using AI tools for video editing and production.
• Ability to conceptualize and execute ad campaigns that resonate across different media formats and platforms.
• Proficiency in digital marketing tools and analytics, including campaign measurement, optimization, and reporting.
• Familiarity with CRM platforms (we use HubSpot) for landing pages, email campaigns, and inbound marketing tactics.
• Experience with website CMS platforms (we use Contentful)
• Demonstrated experience in developing, implementing, and optimizing Account-Based Marketing (ABM) strategies.
• Excellent collaboration and communication skills, with a team-player mindset and a proactive, self-starter attitude.
• Experience working on small teams in fast-paced, dynamic environments.

Tatari offers:

• Competitive salary
• Equity compensation
• Health insurance coverage
• Unlimited PTO and sick days
• Continued education benefit
• WFH reimbursement
• Monthly lifestyle spending reimbursements
• FSA and commuter benefits