Digital Marketing Manager

Job Description

Tatari, a company revolutionizing TV advertising, is seeking a Digital Marketing Manager to join its Marketing team. The ideal candidate will expand the company's paid media strategy beyond common platforms to include podcasts, niche newsletters, email marketing, and targeted placements in relevant marketing and advertising publications. This role involves leveraging paid search and social expertise and applying innovative video editing skills to enhance Tatari's presence across diverse media channels.

Responsibilities:

• Manage paid search agency, launch and optimize paid social campaigns, and explore opportunities in podcasts, niche newsletters, influencer marketing, industry publications, and TV.
• Leverage AI tools and agents to edit and repurpose video content for diverse paid media placements and formats, increasing the volume of our video output.
• Work closely with the internal design team and external vendors on creative concepts for both static and dynamic ad formats.
• Write ad copy that’s clear, effective, and tailored to our audience.
• Analyze campaign performance across all platforms, seeking opportunities for optimization and growth.
• Design and run Account-based Marketing (ABM) campaigns.
• Establish processes for scalable growth across the channels and ensure timely launches and communications.
• Develop and implement a robust tracking and measurement framework.
• Regularly report insights and actionable recommendations to cross-functional teams and leadership.

Requirements:

• 4+ years of experience in digital marketing within B2B SaaS.
• 2+ years of experience writing ad copy.
• Strong creativity and experience repurposing content for paid ads across channels, including using AI tools for video editing and production.
• Proficiency in digital marketing tools and analytics.
• Familiarity with CRM platforms (HubSpot).
• Experience with website CMS platforms (Contentful).
• Demonstrated experience in developing, implementing, and optimizing Account-Based Marketing (ABM) strategies.

Tatari offers:

• Competitive salary
• Equity compensation
• Health insurance
• Unlimited PTO and sick days
• Continued education benefit
• WFH reimbursement
• Monthly lifestyle spending reimbursements
• FSA and commuter benefits
• Monthly Company Wellness Day Off