Lead Conversion Copywriter

Job Description

Eucalyptus is seeking a Lead Conversion Copywriter to join the Product Growth team for Juniper Australia. This role focuses on conversion, retention, and cross-sell strategies, crafting copy that drives metrics and builds patient trust across various touchpoints.Role involves:

• Owning conversion copy across key patient touchpoints.
• Translating complex health topics into clear messaging.
• Identifying gaps in persuasive arguments.
• Synthesising patient insights to shape messaging.
• A/B testing and optimising copy using data.
• Ensuring consistency in tone and brand messaging.
• Collaborating with design, lifecycle, product, and growth teams.
• Building AI into the copywriting approach.

Requirements:

• Extensive experience writing conversion-focused copy for D2C brands.
• Experience across an entire customer journey.
• Specific experience with landing page optimisation, email marketing, and UX writing.
• Sharp, empathetic writing skills.
• Experience with A/B testing and data-driven optimisation.
• Strong sense of ownership and collaboration.

Eucalyptus offers:

• Equity in the company.
• Annual professional development budget.
• Mentors and buddies for support.
• Regular performance and pay reviews.
• Health & fitness allowances.
• Generous parental leave.