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Job Description
Eucalyptus is seeking a Lead UX Copywriter to join the Product Growth team for Juniper Australia. This role is responsible for crafting compelling copy that drives conversion, retention, and cross-sell across various patient touchpoints. The ideal candidate will translate complex health topics into clear messaging, leveraging patient insights and A/B testing to optimize performance.Eucalyptus is an Australian-founded digital healthcare company focused on solving the world’s biggest healthcare challenges. They have launched 5 demographically tailored brands and facilitated over 1 million medical consultations worldwide.What this role involves:- Owning conversion copy across key patient touchpoints.
- Translating complex health topics into hyper-clear messaging.
- Identifying gaps in persuasive arguments and sourcing necessary information.
- Synthesising real patient insights to shape patient-first messaging.
- A/B testing and optimising copy using data and best practices.
- Ensuring consistency in tone, narrative, and brand messaging.
- Collaborating with design, lifecycle, product, and growth teams.
- Building AI into your approach to unlock time.
- Extensive experience writing conversion-focused copy for D2C brands.
- Experience writing across an entire customer journey.
- Specific experience with landing page optimisation, email marketing, and UX writing preferred.
- Sharp, empathetic writing skills with the ability to balance clarity and persuasion.
- Experience with AB testing and data-driven optimisation.
- Strong sense of ownership, curiosity, and belief in collaboration.
- Efficiency and ability to prioritise in ambiguous situations.
- A passionate and high-performing team environment.
- Autonomy to tackle interesting problems and receive regular feedback.
- Investment in career development with an annual professional development budget.
- Equity to benefit from the company's growth.
- A range of leave offerings to support you when needed.
