OKX is seeking a Creative Campaigns Director to lead its global campaigns. The ideal candidate will be a creative and innovative social media and brand marketing expert with a passion for crypto and culture. This role involves collaborating with the US brand & social team to bring big ideas to life, craft compelling content calendars, develop eye-catching copy, and stay ahead of trends in both on-chain and off-chain worlds.
The Creative Campaigns Director will be responsible for:
Defining and developing campaign and program strategies tailored for crypto-first creative initiatives.
Writing and editing engaging, impactful copy and video scripts for multiple platforms (X, TikTok, Instagram, etc.).
Brainstorming, pitching, and developing innovative social-first campaign ideas aligned with brand and product goals.
Creating inspiring visual and design briefs to guide creative execution.
Staying current with crypto news, creator trends, and platform updates; bring insights into the team.
Supporting larger brand campaigns with timely social content, creative input, and storytelling.
Collaborating cross-functionally with design, product, and community teams to ensure consistent messaging.
Tracking campaign performance, sharing insights, and deriving learnings to enhance future initiatives.
OKX requires:
8+ years of experience in brand marketing, social media, content production or community growth.
Strong creative thinker with excellent copywriting skills and an eye for high-performing content.
Proven project management ability to handle multiple initiatives efficiently.
Deep understanding of internet culture, memes, and how to adapt trends for brand use.
Familiarity with crypto, trading, or Web3 is a plus (or a strong desire to learn).
Experience with social scheduling and management tools like Sprout, Hootsuite, or native platform tools.
Comfortable working in a fast-paced environment with shifting priorities.
OKX offers:
Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
OKX is a leading crypto exchange and developer of the OKX Wallet, providing millions access to crypto trading and decentralized applications. The company serves both individual and institutional clients, offering a secure and reliable platform underpinned by Proof of Reserves. A part of OKG, OKX extends blockchain value worldwide through its products, including OKLink. With a global presence, OKX fosters a culture defined by teamwork, integrity, and dedication to results, cultivating a diverse and rewarding environment for its employees.