VP of Marketing

Job Description

HousingAnywhere is seeking a VP of Marketing to lead the marketing function across its brands: HousingAnywhere, Studapart, and Kamernet. This role involves defining and executing the marketing strategy to drive brand equity, customer acquisition, and lifecycle engagement. The VP will report to the COO and collaborate with regional and functional leaders.Responsibilities include:

• Owning the vision and strategy for marketing across all brands.
• Managing departmental budgeting and partnering with regional leaders.
• Serving as the functional leader of marketing within a matrix organization.
• Building, mentoring, and scaling a high-performing marketing team.
• Driving user acquisition across all marketing channels.
• Developing the customer lifecycle management vision and implementing CRM strategy.
• Defining and communicating the value proposition of offerings.
• Strengthening the position of brands through consistent messaging and storytelling.

Requirements include:

• 10+ years in marketing leadership roles.
• Experience working in or with international teams and multicultural markets.
• Prior experience developing and executing marketing plans, managing multi-million euro budgets.
• Strong understanding of marketing disciplines.
• Excellent analytical, problem-solving, and communication skills.

What HousingAnywhere offers:

• Unlimited paid holidays.
• Hybrid working policy.
• Flexibility to work remotely for up to 2 months per year.
• 1,000 EUR personal development budget.
• Complete coverage for commuting.
• Personal equipment, including laptop and ergonomic setup.
• Gym membership discount.
• Dutch/English classes budget.
• Variable pension scheme.
• Pet-friendly office in Rotterdam city centre.