Job Description
iFood is seeking a Paid Media Coordinator to drive restaurant acquisition and digital expansion in Brazil. The Paid Media Coordinator will orchestrate paid media strategies, optimize the conversion funnel, and manage the media team. They will develop and implement effective paid media strategies, monitor campaign metrics, and manage experimentation processes.
Responsibilities include:
- Orchestrating paid media strategies for restaurant acquisition and digital expansion.
- Optimizing the conversion funnel and media team structure.
- Developing and implementing effective paid media strategies, integrating campaigns.
- Monitoring campaign metrics and adjusting strategies for maximum effectiveness.
- Managing the team, promoting a collaborative and high-performance environment.
- Building and maintaining relationships with internal and external stakeholders.
- Participating in executive meetings, communicating results and insights.
- Managing experimentation processes and testing methodologies, including CRO tests.
Requirements:
- Advanced knowledge in paid media and platforms like TikTok, Meta, and Google Ads.
- Ability to orchestrate and define test visions for campaign optimization.
- Ability to manage agendas and stakeholders effectively.
- Excellent communication and interpersonal relationship-building skills.
The role offers:
- Opportunity to work with a leading technology company in Latin America.
- Chance to drive innovation and growth in the paid media space.
- Collaborative and high-performance work environment.