Senior Product Marketing Manager

Job Description

Workato is seeking a Senior Product Marketing Manager to lead its industry strategy and collaborate with global consulting partners. This role is crucial for accelerating partner-driven revenue and enhancing co-sell collaboration through compelling messaging and industry content.Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility. Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world.Responsibilities:

• Define the industry approach for Workato.
• Build and execute a content strategy with GSIs and strategic consultancies.
• Create campaign kits and co-branded materials.
• Lead the development of content for partner events.
• Develop and maintain program communications and partner portal resources.
• Work cross-functionally with partner sales, field marketing, and product marketing.

Requirements:

• 5+ years of experience in industry marketing, content creation, or partner marketing.
• Proven track record of developing effective partner communications.
• Strong writing, editing, and project management skills.
• Experience with partner portals and content management systems.
• Excellent communication and interpersonal skills.
• Detail-oriented with the ability to manage multiple projects.
• Creative thinker who can translate complex ideas into engaging content.
• Adaptable and proactive problem-solver.

The role offers:

• Opportunity to define industry approach for a leading company.
• Chance to build and execute content strategy with global partners.
• Involvement in creating campaign kits and co-branded materials.
• Leadership in developing content for partner events.