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CRM & VIP Analyst at Betsson Group

CRM & VIP Analyst to analyze customer behavior for Betsson.
On-Site
Malta
Undisclosed salary

Betsson Group is seeking a CRM & VIP Analyst to leverage data and enhance customer experiences within the sports betting and gaming industry. The analyst will collaborate with CRM, VIP, Casino, and Sports teams to drive data-informed decisions and optimize player engagement strategies.

Role Involves:

  • Collaborating with regional teams to plan and refine CRM campaigns.
  • Analyzing CRM & VIP spend to ensure smart investment at each lifecycle stage.
  • Tracking and optimizing CRM outbound communication (SMS, emails, push notifications).
  • Providing insights into VIP player behavior to Key Account Managers.
  • Analyzing player preferences for certain games and how CRM activities can influence their behavior.
  • Predicting bonus risk and fraud by understanding gaming patterns and trends.
  • Providing insights to help optimize VIP event management for greater return on investment.

Requirements:

  • 2+ years of experience in data analysis, CRM analytics, or customer insights.
  • A genuine passion to learn about the sports betting & gaming industry.
  • Proficiency in SQL (Python is a plus).
  • Experience with Power BI or similar Business Intelligence tools.
  • Strong ability to translate data into actionable recommendations.
  • Excellent written and verbal English communication skills.

What Role Offers:

  • A role where your insights directly shape player engagement strategies.
  • Opportunities for career growth in the iGaming industry.
  • Be part of an international, dynamic, and data-driven team
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Betsson Group

Betsson Group is a dynamic iGaming company committed to delivering exceptional customer experiences. It operates in diverse markets, providing multilingual support via email, chat, and telephone. The company fosters a collaborative and multicultural environment, emphasizing teamwork and individual growth. Betsson Group prioritizes player safety and responsible gaming, adhering to strict policies and practices. The organization offers opportunities for skill development and career advancement, encouraging employees to embody its core values.