CRM & VIP Analyst

Job Description

Betsson Group is seeking a CRM & VIP Analyst to leverage data and enhance customer experiences within the sports betting and gaming industry. The analyst will collaborate with CRM, VIP, Casino, and Sports teams to drive data-informed decisions and optimize player engagement strategies.

Role Involves:

• Collaborating with regional teams to plan and refine CRM campaigns.
• Analyzing CRM & VIP spend to ensure smart investment at each lifecycle stage.
• Tracking and optimizing CRM outbound communication (SMS, emails, push notifications).
• Providing insights into VIP player behavior to Key Account Managers.
• Analyzing player preferences for certain games and how CRM activities can influence their behavior.
• Predicting bonus risk and fraud by understanding gaming patterns and trends.
• Providing insights to help optimize VIP event management for greater return on investment.

Requirements:

• 2+ years of experience in data analysis, CRM analytics, or customer insights.
• A genuine passion to learn about the sports betting & gaming industry.
• Proficiency in SQL (Python is a plus).
• Experience with Power BI or similar Business Intelligence tools.
• Strong ability to translate data into actionable recommendations.
• Excellent written and verbal English communication skills.

What Role Offers:

• A role where your insights directly shape player engagement strategies.
• Opportunities for career growth in the iGaming industry.
• Be part of an international, dynamic, and data-driven team