Performance Marketing Manager

Job Description

Carta is seeking a Performance Marketing Manager to join their Performance Marketing Team. This role is crucial for setting and executing paid media strategies to achieve pipeline targets across all of Carta’s business units. The Performance Marketing Manager will report to the Performance Marketing Lead and will be an essential partner for various teams including Campaign Management, Web, Content, Customer Marketing, Brand Strategy, Product Marketing, Marketing Operations, and Business Operations.Role involves:

• Deploying winning strategies for paid media across all segments.
• Driving channel efficiency and expanding digital footprint.
• Supporting campaign execution excellence.
• Embracing innovation and experimentation in paid advertising.
• Standardizing paid media planning, budgeting, and reporting.

Requirements:

• 6-8 years of experience in demand generation and/or performance marketing with at least 3 years in B2B.
• Proficiency in Ad platforms and networks (e.g., Google Ads, Google Display Network, GA4).
• Familiarity with Marketing Automation and Attribution tools (e.g., Marketo Measure, Bizible, Salesforce).
• Experience using data visualization tools (e.g., Looker, Tableau).
• Comfort with ABM Platforms and DSPs (e.g., 6Sense, Demandbase, ZoomInfo MarketingOS).
• BA required.
• SaaS experience across SMB, Mid-Market and Enterprise segments strongly preferred.
• Understanding of the latest in marketing mix modeling and predictive analytics preferred.

Role offers:

• A market competitive salary.
• Equity for all full time roles.
• Exceptional benefits.
• Commissions plans (for applicable roles).