Integrated Marketing Manager

Job Description

Carta is seeking an experienced Integrated Marketing Manager to join their APAC & Middle East marketing team in Singapore. This role will be pivotal in developing and executing full-funnel campaigns and shaping Carta’s partner presence across the region. The Integrated Marketing Manager will report to the Head of Marketing for APAC & the Middle East.Responsibilities:

• Running full-funnel regional campaigns to drive awareness, engagement, and pipeline.
• Collaborating with content, brand, events, digital, and product teams to execute campaigns.
• Owning end-to-end campaign execution, from planning to post-mortem.
• Measuring and analyzing campaign performance and optimizing strategies.
• Developing and strategizing co-marketing initiatives with regional partnership managers.
• Engaging ecosystem partners to build relationships and align messaging.

Requirements:

• 5+ years of experience in B2B marketing, preferably in SaaS, fintech, or the startup/VC/PE ecosystem.
• Proven track record of running integrated campaigns and/or demand generation programs with measurable business impact.
• Comfortable working cross-functionally with multiple teams and stakeholders.
• Ability to manage timelines, budgets, and resources effectively.
• Strategic thinker who can also execute with attention to detail and creativity.
• Strong written and verbal communication skills, with experience localizing messaging to regional audiences.
• Comfortable with analytics and tools like Salesforce, Marketo, Google Analytics, LinkedIn Campaign Manager, or equivalents.
• Deep interest in the private markets in Asia Pacific and the Middle East.

What Carta offers:

• Opportunity to elevate Carta’s regional presence.
• Accelerate customer acquisition through integrated marketing efforts.