CRM Lead (Lifecycle), UK

Job Description

Eucalyptus is seeking a CRM Lead (Lifecycle) to shape Juniper’s lifecycle and retention strategy. The CRM Lead will create data-driven campaigns that guide and support patients throughout their journey. This role is pivotal in ensuring patients feel supported, informed, and motivated to continue their treatment journey.

About Eucalyptus

Eucalyptus is behind Juniper, a weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme. Eucalyptus is building the world’s largest international digital healthcare company.

What this role involves:

• Developing and executing lifecycle marketing campaigns across email, push, SMS, and in-app messaging.
• Using data and insights to personalize communications.
• Leveraging content to create impactful messaging related to nutrition, weight loss, and health.
• Developing innovative campaigns, such as automated onboarding flows and reactivation strategies.
• Collaborating cross-functionally with marketing, product, and analytics teams.
• Continuously testing and optimizing campaigns through A/B testing.
• Tracking and reporting on key engagement and retention metrics.

Requirements:

• At least 4 years of experience in lifecycle marketing, CRM, ideally within a fast-paced or startup environment.
• Proficiency in marketing automation tools (e.g., Klaviyo, Customer.io, Braze) and familiarity with analytics platforms (eg. Tableau, Mixpanel, Metabase)
• Comfortable using insights from existing data to identify gaps in the patient journey and opportunities for optimisation, experience running A/B tests
• Strong written communication skills.
• Passionate about patient experience and problem-solving.
• Highly organised and able to collaborate effectively within a team.

Eucalyptus offers:

• Employee options program.
• A monthly wellness allowance.
• A yearly personal development budget and 3 extra days of leave.
• 25 days holiday + bank holidays with an enhanced parental leave policy.