Senior Growth Marketer - CRM & Lifecycle, UK

Job Description

Eucalyptus is seeking a Senior Growth Marketer - CRM & Lifecycle to lead Juniper’s lifecycle and retention strategy. The role involves creating data-driven campaigns that guide and support patients throughout their journey. The role is pivotal in ensuring patients feel supported, informed, and motivated to continue their treatment journey.

Eucalyptus aims to use lifecycle marketing to foster meaningful relationships that extend beyond the time patients spend on medication. This role requires a creative and strategic mindset, with the ability to work cross-functionally to design lifecycle initiatives that are impactful, innovative, and deeply aligned with Juniper’s patient-first ethos.

What this role involves:

• Developing and executing lifecycle marketing campaigns across email, push, SMS, and in-app messaging.
• Using data and insights to personalise communications.
• Leveraging content to create impactful messaging related to nutrition, weight loss, and health.
• Developing innovative campaigns, such as automated onboarding flows and reactivation strategies.
• Collaborating cross-functionally with marketing, product, and analytics teams.
• Continuously testing and optimising campaigns through A/B testing.
• Tracking and reporting on key engagement and retention metrics.

Requirements:

• At least 4 years of experience in lifecycle marketing, CRM, ideally within a fast-paced or startup environment.
• Proficiency in marketing automation tools (e.g., Klaviyo, Customer.io, Braze) and familiarity with analytics platforms (eg. Tableau, Mixpanel, Metabase)
• Data-driven with experience running A/B tests
• Strong written communication skills.
• Passionate about patient experience and problem-solving.
• Highly organised, independent, and able to collaborate effectively within a team.
• Thrives in a fast-paced environment.

What Eucalyptus offers:

• Employee options program
• Monthly wellness allowance
• Yearly personal development budget and 3 extra days of leave
• 25 days holiday + bank holidays with an enhanced parental leave policy