Product Marketing Contractor (Temporary)

Job Description

Karbon is seeking a Product Marketing Contractor to support their team in managing go-to-market (GTM) launches for strategic integration partnerships and select feature launches. The ideal candidate will have expertise in crafting compelling messaging, coordinating cross-functional launch activities, and collaborating with internal teams and external partners. This role is ideal for someone who is highly organized and detail-oriented.

The Product Marketing Contractor will report to the product marketing lead on Partnerships and Integrations.

Role involves:

• Developing and executing GTM strategies and plans for select partnership and integration launches
• Building partner intake and onboarding processes, resource library and knowledge bases
• Developing co-marketing content templates and asset libraries
• Coordinating with marketing stakeholders and cross-functional teams for impactful partner launches
• Tracking and reporting on GTM milestones and deliverables
• Developing sales enablement materials including one-pagers, sales preview slides, and partner briefing materials
• Creating customer-facing content like landing pages, press releases, blog posts, and case studies
• Writing newsletter content and social media copy for partner announcements
• Planning and executing joint marketing campaigns with partners
• Coordinating webinars, events, and digital marketing initiatives
• Supporting partner sales teams with marketing assets and campaigns

Requirements:

• 3+ years of product marketing experience in B2B SaaS, specifically in managing GTM strategies and launch executions
• Experience in cross-functional collaboration, particularly in aligning product, sales, and marketing strategies
• Strong storytelling skills with demonstrated ability to create diverse marketing content
• Exceptional writing skills with demonstrated ability to adapt tone, style, and complexity for diverse audiences
• Relevant accounting technology industry marketing experience would be a plus

Role offers:

• Global experience across the USA, Australia, New Zealand, UK, Canada and the Philippines
• Opportunity to work with an experienced, high-performing team
• A collaborative, team-oriented culture
• Opportunity to be part of a fast-growing company