Senior Director, Performance Marketing

Job Description

Remote is seeking a Senior Director of Performance Marketing to lead and scale its customer acquisition strategy. This role involves managing performance channels, building a sophisticated acquisition machine, and driving performance marketing initiatives. The ideal candidate will be data-driven, possess a growth mindset, and be capable of switching between strategy, data analysis, and creative development.Remote is a company that solves modern organizations’ biggest challenge – navigating global employment compliantly with ease. They make it possible for businesses of all sizes to recruit, pay, and manage international teams.What this role involves:

• Developing and implementing new marketing initiatives across various channels.
• Creating data-driven hypotheses to optimize conversion and key performance metrics.
• Owning and reporting on analytics across the funnel and all marketing initiatives.
• Developing and growing a high-performing global performance marketing team.
• Collaborating with cross-functional teams to improve channel performance.
• Monitoring competitors and providing strategic recommendations.
• Overseeing affiliate marketing programs.
• Partnering with Product and Engineering teams to improve customer experience.

What the candidate should bring:

• Solid experience in a Senior Leadership or Director level within Performance Marketing.
• Extensive experience in paid media management with a focus on ROI/revenue-based goals.
• Strong quantitative and problem-solving skills.
• Extensive expertise in digital advertising, ROI management, and budget management.
• Experience growing distribution and scale across various channels (email, Facebook, Instagram, YouTube, Adwords).
• Skilled in content development supported by SEO optimization and PPC strategy.
• Excellent storyteller using data.
• Driven and creative with the ability to find solutions to advertising obstacles.
• Passion for remote work and a global outlook.

What Remote offers:

• Work from anywhere.
• Flexible paid time off.
• Flexible working hours.
• 16 weeks paid parental leave.
• Mental health support services.
• Stock options.
• Learning budget.
• Home office budget & IT equipment budget.
• Budget for local in-person social events or co-working spaces.