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Job Description
Contentful is seeking a Senior Product Marketing Manager focused on Competitive Intelligence. This role involves researching, analyzing, and consolidating competitive insights to enable sales teams and drive strategic campaigns. The ideal candidate will have a competitive spirit and a passion for detail.
Role Involves:
- Conducting in-depth competitive analysis.
- Maintaining a competitive intelligence repository.
- Developing sales enablement materials.
- Designing and executing sales plays and competitive campaigns.
- Leading training sessions for sales teams.
- Partnering with product management and other stakeholders.
- Performing win/loss analysis.
- Responding to competitor announcements.
- Contributing to thought leadership.
Requirements:
- 5+ years of experience in product marketing, competitive intelligence, or market research.
- Expertise in competitive analysis and synthesizing complex information.
- Proven ability to develop enablement materials and training.
- Strong cross-functional collaboration skills.
- Excellent communication skills.
- Competitive and detail-oriented mindset.
- Experience with competitive intelligence tools is a plus.
- Bachelor’s degree in Marketing, Business, or a related field.
Contentful Offers:
- Stock Options
- Comprehensive healthcare package
- Fertility and family building benefits
- Paid time off
- Company paid parental leave
- Personal annual education budget
- Virtual and in-person events
- Annual wellbeing stipend
- Monthly communication stipend and phone hardware upgrade reimbursement
- New hire office equipment stipend
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