Digital Strategist (12 month FTC)

Job Description

DEPT® is seeking a Digital Strategist for their Personalised Content team in Toronto. The Digital Strategist will develop strategic market recommendations for clients, conduct market research, and understand client brands and objectives. The role involves creating end-to-end digital marketing strategies, analyzing research, and ensuring plans align with client goals.

The Digital Strategist will support new business efforts, present strategies to clients, and collaborate with Account and Creative teams. The role requires an in-depth understanding of email marketing and covers omni-channel digital marketing, including email, web, display, and social media.

Responsibilities include:

• Creating end-to-end digital marketing strategies.
• Researching products, services, and current strategies.
• Analyzing and interpreting research and reporting.
• Ensuring plans fit client goals and are optimized for multiple audiences.
• Supporting new business efforts.

DEPT® is looking for someone with:

• Demonstrable experience in a similar role.
• An understanding of how to turn business goals into actionable marketing goals.
• Knowledge of how to use data and insight to create profiles and personas.
• Channel expertise in email, web, display and social.
• Excellent presentation skills.
• Excellent written and communication skills.

DEPT® offers:

• A flexible, hybrid working policy
• Mental health support, and company sick pay scheme.
• 15 days paid holiday (plus Public Holidays).
• Learning and Development opportunities.