Business Development - Financial Services Product GTM Lead

Job Description

LayerZero Labs is seeking a Product Go-To-Market (GTM) Lead to drive the successful design, launch, and GTM strategy for its financial services-focused offerings. This role will bridge the gap between product development, business development, and the customer, ensuring effective positioning and resonance with target audiences to achieve revenue and adoption goals.

What this role involves:

• Developing and leading end-to-end GTM strategies for new solution launches and market expansions within the financial services sector.
• Building and nurturing relationships with key stakeholders within the financial services customer base.
• Conducting market research, competitive analysis, and customer segmentation to inform positioning and messaging.
• Collaborating with the product team to ensure seamless integration of offerings with blockchain-based financial services.
• Crafting compelling value propositions tailored to financial services buyers.

Requirements:

• 7-10 years of experience in go-to-market strategy, product marketing, or product management within the financial services or fintech industry.
• Deep understanding of B2B financial services markets, trends, and regulatory environments.
• Deep understanding of the digital assets industry.
• Proven track record of successfully launching and scaling financial products in competitive markets.
• Analytical mindset with experience using data to inform decisions.
• Strong project management and organizational skills.
• Experience working in or with regulated financial institutions.
• Familiarity with digital banking, lending platforms, payment systems, or investment products.

LayerZero Labs offers:

• Opportunity to work in a fast-paced environment.
• Opportunity to build the infrastructure operability layer of tomorrow.