Product Marketing - Institutions

Job Description

LayerZero Labs is seeking a Product Marketer to develop and deliver compelling narratives for institutional clients such as banks, asset managers, and fintech companies. The Product Marketer will collaborate with product, sales, design, and comms teams to shape the conversation around LayerZero’s product offerings.Role responsibilities include:

• Establishing marketing strategies and brand messaging for institutions.
• Researching market trends and customer feedback to shape go-to-market strategies.
• Developing pitch decks, one-pagers, case studies, and reports.
• Managing content creation and publishing strategy for social media channels.
• Measuring and optimizing the performance of marketing initiatives.

Requirements include:

• 2+ years experience in institutional financial services, fintech, or crypto product marketing.
• Background in capital markets, securities, custody, or corporate banking is a plus.
• Experience building narratives in written, visual, and verbal formats.
• Familiarity with DeFi, onchain infrastructure, or the broader institutional crypto market.
• Ability to produce compelling short-form and long-form content across diverse channels.

LayerZero Labs offers:

• Opportunity to lead institutional narratives and define product positioning.
• Cross-functional collaboration with narrative, BD, UX/design, and product teams.
• Chance to drive go-to-market strategies for new product releases.
• A diverse and inclusive workplace.