Marketing Specialist- SaaS & Healthcare (VersaBadge)

Job Description

VersaBadge, a Banyan Software company, is seeking a Marketing Specialist to develop and execute strategic marketing initiatives for their fast-growing SaaS company in the healthcare space. This role is pivotal in content creation, demand generation, and pipeline growth, driving brand awareness and customer acquisition. The ideal candidate is a hands-on, creative marketer with strong content development skills and a strategic mindset.VersaBadge is committed to transforming healthcare operations with Bluetooth Low Energy (BLE) Real-Time Location Systems (RTLS), serving over 220 hospitals and clinics across the U.S.Responsibilities include:

• Developing and executing a compelling content strategy.
• Planning and executing marketing campaigns across digital platforms.
• Writing and editing high-quality content.
• Conducting market research and analysis.
• Monitoring and optimizing content performance.
• Managing virtual and in-person marketing events.
• Developing and executing social media and paid advertising campaigns.
• Designing graphics and visuals using Canva.

Requirements include:

• 3+ years of experience in content marketing, digital marketing, or a related field.
• Proven experience aligning marketing efforts with sales and revenue goals.
• Strong writing and storytelling skills.
• Hands-on experience with content management systems (HubSpot preferred).
• Ability to analyze marketing data and optimize campaigns.
• Excellent collaboration and communication skills.
• A proactive and adaptable mindset.

VersaBadge offers:

• Comprehensive benefits including health, dental, and vision insurance.
• Retirement Savings Plan with company match.
• Flexible Work Schedule & Remote Work Options (very limited travel required).
• Professional Development & Career Growth opportunities.