Senior Product Manager

Job Description

Later is seeking a Senior Product Manager to spearhead the development of the Marketer 2.0 platform. This role involves owning the product vision, strategy, and execution for a B2B SaaS platform designed to enable marketers to plan, execute, and optimize influencer campaigns. The Senior Product Manager will leverage expertise in data, AI integration, and user-centric design to create a product that delivers measurable results.Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide.What this role involves:

• Defining and communicating a compelling product vision and roadmap for Marketer 2.0.
• Working closely with engineers and architects to make architectural trade-offs.
• Delivering using CI/CD, feature flag gating, automated testing, and telemetry instrumentation.
• Leading cross-functional squads through the entire software lifecycle.
• Driving the integration of LLMs, ML pipelines, and real-time analytics.
• Writing clear PRDs, engineering briefs, and Slack/Notion documentation.
• Collaborating with engineering, design, data science, campaign services, and client-facing teams.
• Defining KPIs, monitoring telemetry, and running A/B tests to iterate quickly.
• Becoming the SME on influencer marketing workflows, campaign measurement, and incentive models.

Requirements:

• 10+ years in Product Management, with experience building and shipping B2B SaaS platforms.
• Proven technical aptitude.
• Experience building platforms with continuous deployment, microservices, observability, and feature flag-driven development.
• Track record of launching technically complex products, especially those involving AI/ML systems.
• Deep familiarity with influencer marketing, campaign execution tools, or digital marketing platforms.
• Exceptional written and verbal communication.
• Experience in remote-first product organizations and working with distributed engineering teams.
• Humble, Hungry, and Smart mindset.
• Familiarity with prompt engineering, model tuning, vector databases, and recommendation systems.
• SQL proficiency and experience with event instrumentation tools.
• Product analytics experience with Amplitude, Mixpanel, GA4 or similar.
• Design experience with Figma, user testing tools.
• Roadmapping experience with Linear, Notion.
• Experience in social commerce, creator economy, or marketing automation tools.

What this role offers:

• Opportunity to shape how leading brands engage in performance marketing through influencer campaigns.