Senior Product Manager

Later is seeking a Senior Product Manager to spearhead the development of the Marketer 2.0 platform. This role involves owning the product vision, strategy, and execution for a B2B SaaS platform designed to enable marketers to plan, execute, and optimize influencer campaigns. The Senior Product Manager will leverage expertise in data, AI integration, and user-centric design to create a product that delights users and delivers measurable results.

The ideal candidate will have a strong technical aptitude and experience delivering modern software platforms using continuous integration, feature flags, and agile methodologies. They should also be comfortable working with engineering, data science, and infrastructure teams.

This position offers the opportunity to shape how leading brands engage in performance marketing through influencer campaigns.

What this role involves:

• Defining and communicating a compelling product vision and roadmap for Marketer 2.0.
• Working closely with engineers and architects to make architectural trade-offs.
• Delivering using CI/CD, feature flag gating, automated testing, and telemetry instrumentation.
• Leading cross-functional squads through the entire software lifecycle.
• Driving the integration of LLMs, ML pipelines, and real-time analytics.
• Writing clear PRDs, engineering briefs, and Slack/Notion documentation.
• Collaborating with various teams to deliver intuitive, technically robust features.
• Defining KPIs, monitoring telemetry, and running A/B tests to iterate quickly.
• Becoming the SME on influencer marketing workflows, campaign measurement, and incentive models.

Requirements:

• 10+ years in Product Management, with experience building B2B SaaS platforms.
• Proven technical aptitude.
• Experience building platforms with continuous deployment, microservices, and observability.
• Track record of launching technically complex products involving AI/ML systems.
• Deep familiarity with influencer marketing, campaign execution tools, or digital marketing platforms.
• Exceptional written and verbal communication skills.
• Experience in remote-first product organizations and working with distributed engineering teams.

What Later offers:

• Opportunity to work on Marketer 2.0 platform