Senior Product Manager

Later is seeking a Senior Product Manager to spearhead the development of the Marketer 2.0 platform. This role involves owning the product vision, strategy, and execution for a B2B SaaS platform designed to enable marketers to plan, execute, and optimize influencer campaigns in a unified environment. The Senior Product Manager will leverage expertise in data, AI integration, and user-centric design to create a product that delights users and delivers measurable results.

The ideal candidate will have a strong technical background and experience in delivering modern software platforms using continuous integration, feature flags, and agile methodologies. They should also be comfortable working with engineering, data science, and infrastructure teams.

What this role involves:

• Defining and communicating a compelling product vision and roadmap for Marketer 2.0.
• Working closely with engineers and architects to make architectural trade-offs and define service boundaries.
• Delivering using CI/CD, feature flag gating, automated testing, and telemetry instrumentation.
• Leading cross-functional squads through the entire software lifecycle.
• Driving the integration of LLMs, ML pipelines, and real-time analytics to power AI Co-Pilot features.
• Writing clear PRDs, engineering briefs, and Slack/Notion documentation.
• Collaborating with engineering, design, data science, campaign services, and client-facing teams.
• Defining KPIs, monitoring telemetry, and running A/B tests to iterate quickly.
• Becoming the SME on influencer marketing workflows, campaign measurement, and incentive models.

Requirements:

• 10+ years in Product Management, with strong experience building and shipping B2B SaaS platforms.
• Proven technical aptitude and experience building platforms with continuous deployment, microservices, and observability.
• Track record of launching technically complex products, especially those involving AI/ML systems.
• Deep familiarity with influencer marketing, campaign execution tools, or digital marketing platforms.
• Exceptional written and verbal communication skills.
• Experience in remote-first product organizations and working with distributed engineering teams.

What Later offers:

• Opportunity to shape how leading brands engage in performance marketing through influencer campaigns.
• Work in a remote environment.