Senior KOL Growth Marketer - (Chinese Speaker)

Job Description

BitMEX is seeking a Senior KOL Growth Marketer to expand its presence and user base within the crypto space. The ideal candidate will be responsible for identifying, acquiring, and nurturing relationships with Key Opinion Leaders (KOLs) to drive measurable growth and user acquisition.BitMEX is a globally leading exchange for crypto derivatives, offering a professional-grade trading platform. Since its inception in 2014, BitMEX has maintained an impeccable security record. The platform caters to cryptocurrency derivatives traders by providing low latency, deep liquidity, and maximum availability.Role involves:

• Strategically identify, research, and acquire new Key Opinion Leaders (KOLs) and influencers across various platforms within the cryptocurrency ecosystem.
• Negotiate favorable deals and contracts with KOLs, effectively overcoming objections to secure high-impact partnerships.
• Develop product/brand positioning and messaging tailored for KOL activations.
• Design and execute integrated KOL-driven campaigns from strategy and brief, through execution, performance measurement, and effectiveness reporting.
• Manage and optimize ongoing KOL relationships, continuously monitoring their performance against key metrics.
• Ensure timely execution of planned campaigns in all targeted channels and follow up with measurement of those campaigns.
• Ensure marketing materials produced by different parties, including KOLs, are consistent with the campaign’s messaging and brand guidelines.
• Stay updated on emerging trends, competitor landscape, community feedback, and best practices in exchange products, growth hacking, and digital marketing.

Requirements:

• Experience working in the crypto trading space, including key players, trends, and channels is essential.
• 5+ years of proven experience in growth hacking or performance marketing, specifically within the crypto industry, with a focus on KOL/influencer acquisition and management.
• Demonstrated ability to negotiate and close deals with external partners, along with strong objection handling skills.
• In-depth knowledge of product/brand campaigns and how to leverage KOLs for maximum impact.
• Exceptional creativity and the ability to think outside the box to develop unique and effective growth strategies, particularly through influencer channels.
• Excellent written and verbal communication skills in English and Chinese.
• Ability to work collaboratively with cross-functional teams.
• A passion for innovation, growth hacking, and staying ahead of industry trends in crypto and digital marketing.
• Basic graphic design skills and a creative, fun mindset is highly desirable.

BitMEX offers:

• Work from home to help you find the perfect balance between work, family and personal life
• Paid holidays and leave so you won’t miss out any important events
• Team building & offsite events to bring our global team closer
• Option to choose to be paid in fiat or crypto currency