Product Marketing Manager

Job Description

Roofr is seeking a Product Marketing Manager to play a critical role in scaling its go-to-market operations and positioning Roofr products effectively. This individual will be the executional lead for product launches, internal readiness, and GTM asset development, connecting the dots between product development, communication, and revenue generation. They will act as a bridge between Product, Sales, CS, and Marketing, providing both strategic direction and tactical execution for launches. The Product Marketing Manager will collaborate with the product marketing team to implement focused strategies across Product-Led and Sales-Led motions.

The ideal candidate is a natural cross-functional operator who thrives at the intersection of planning and execution. They should be capable of translating product updates into clear customer value and managing timelines, coordinating teams, and reviewing tactical deliverables. Collaboration, process building, and enabling others are key aspects of this role, along with a customer-first mindset.

Responsibilities:

• Lead GTM execution for product launches, from planning through post-launch analysis
• Collaborate with Product to align roadmap priorities with GTM needs
• Manage launch timelines, cross-functional coordination, and internal readiness
• Delegate and oversee tactical execution across PLG and SLG PMM Specialists
• Review assets including sales collateral, onboarding content, and lifecycle campaigns
• Monitor launch and adoption performance, and continuously improve GTM processes
• Support strategic initiatives alongside the Sr. PMM, including positioning, research, and competitive insights

Requirements:

• 3–5+ years of experience in product marketing in a high-velocity SaaS environment
• Experience in SMB, construction tech industry, or vertical SaaS is a plus
• Experience managing launches or leading GTM workstreams
• Experience with common product marketing tools like Pendo, Appcues, Navattic, Hubspot, Figma
• Strong project management and stakeholder alignment skills
• A portfolio of work: sales assets, onboarding flows, adoption campaigns, etc.

What Roofr Offers:

• Vacation/Paid Time Off
• 80% employer paid benefits
• RRSP/401k match
• Generous Parental Leave policy
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!