Account-Based Marketing Specialist

Job Description

Tailscale is seeking an Account-Based Marketing Specialist to join their Growth Marketing team in the UK. This role will be instrumental in shaping and scaling global account-based marketing efforts, focusing on designing and executing campaigns to drive pipeline and revenue from high-priority accounts across the US, Canada, and EMEA.Role involves:

• Developing and executing account-based marketing strategies.
• Delivering bespoke messaging and content.
• Planning and executing executive events and VIP experiences.
• Collaborating with Sales, Customer Experience, and Marketing teams.
• Tracking and reporting on campaign performance.

Requirements:

• 4+ years of B2B marketing experience, with at least 2 years in ABM, demand generation, or customer marketing roles.
• Proven ability to plan and execute multi-channel campaigns.
• Experience with Salesforce, HubSpot, RollWorks (or similar), Mutiny, Clay, Reachdesk, LinkedIn ads, and Figma.
• Strong project management skills.
• Willingness to travel up to 25%.

Tailscale offers:

• An inclusive, flexible environment.
• A competitive total compensation package including base salary, equity, and comprehensive benefits.
• All-remote work with opportunities for in-person social events and co-working spaces.
• Support for personal and professional development.
• Paid time off and a healthy work-life integration.
• A build-your-own home office setup.
• Generous parental leave program.