Senior Digital Campaigns Specialist

Job Description

Axon is seeking a Senior Digital Campaigns Specialist to lead its search-based advertising and SEO initiatives. The Digital Marketing team plays a crucial role in connecting Axon's audience with its transformative solutions. The ideal candidate will own and execute Axon’s search-based digital marketing strategy, ensuring paid and organic search efforts drive quality traffic, leads, and conversions. He/She will work cross-functionally with campaign managers, content teams, and analytics stakeholders to optimize campaign performance, improve search rankings, and deliver measurable impact.Role involves:

• Developing, launching, and optimizing PPC campaigns in search engine ad platforms.
• Conducting ongoing keyword research.
• Monitoring and analyzing paid search performance metrics.
• Leading SEO strategy and running comprehensive SEO site audits.
• Tracking, measuring, and reporting on campaign performance.
• Staying up to date with industry trends.
• Ensuring alignment between paid and organic search strategies.

Requirements:

• 5+ years of experience in B2B digital marketing, managing PPC campaigns and SEO initiatives.
• Deep understanding of SEM, SEO, and keyword strategy.
• Advanced experience with Google Ads, Microsoft Ads, Bing Ads, and SEO tools such as SEMrush, Ahrefs, or Moz.
• Familiarity with popular Content Management Systems and Marketing Automation platforms.
• Strong analytical skills.
• Proactive, curious, solution-oriented, and highly collaborative mindset.
• Strong copywriting skills.
• Excellent attention to detail and ability to manage multiple campaigns simultaneously.

Role offers:

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave
• Medical, Dental, Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs