Senior Digital Campaigns Specialist

Job Description

Axon is seeking a Senior Digital Campaigns Specialist to lead its search-based advertising and SEO initiatives. This role is crucial in connecting Axon's audience with its transformative solutions. The Senior Digital Campaigns Specialist will own and execute Axon’s search-based digital marketing strategy, ensuring paid and organic search efforts drive quality traffic, leads, and conversions. The role involves cross-functional collaboration with campaign managers, content teams, and analytics stakeholders to optimize campaign performance, improve search rankings, and deliver measurable impact.Responsibilities include:

• Developing, launching, and optimizing PPC campaigns in search engine ad platforms.
• Conducting ongoing keyword research for campaign improvement and expansion.
• Monitoring and analyzing paid search performance metrics, making data-driven adjustments.
• Leading SEO strategy, working with content and web teams to enhance site performance.
• Running comprehensive SEO site audits across technical, content, and off-site factors.
• Tracking, measuring, and reporting on campaign performance.
• Staying up to date with industry trends and emerging digital marketing technologies.
• Ensuring alignment between paid and organic search strategies.

Requirements include:

• 5+ years of experience in B2B digital marketing, managing PPC campaigns and SEO initiatives.
• Deep understanding of SEM, SEO, and keyword strategy.
• Advanced experience with Google Ads, Microsoft Ads, Bing Ads, and SEO tools such as SEMrush, Ahrefs, or Moz.
• Familiarity with popular Content Management Systems and Marketing Automation platforms.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proactive, curious, solution-oriented, and highly collaborative mindset.
• Strong copywriting skills with experience crafting high-performing, conversion-focused ad and website copy.
• Excellent attention to detail and ability to manage multiple campaigns simultaneously.

Axon offers:

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave
• Medical, Dental, Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs