Senior Marketing Manager, Lifecycle

Job Description

Opendoor is seeking a Senior Lifecycle Marketing Manager to join their Engagement & Activation marketing team. This role will be responsible for designing and executing full-funnel lifecycle programs across various channels, focusing on customer engagement, conversion, and retention. The ideal candidate will be strategic, self-starting, and energized by both strategy and execution.What this role involves:

• Leading the strategy and execution of multi-channel lifecycle campaigns.
• Owning the customer journey from onboarding through winback.
• Driving cross-functional efforts with Product, Sales, Brand, and Analytics teams.
• Building and scaling segmentation strategies for personalized content.
• Establishing a strong testing roadmap to maximize effectiveness.
• Defining, tracking, and reporting on performance metrics.
• Contributing to a culture of continuous improvement and experimentation.

Requirements:

• 5+ years of experience in lifecycle, retention, or CRM marketing.
• Proven ability to take initiative and operate independently.
• Experience designing and managing multi-channel programs across email, SMS, push, and landing pages.
• Hands-on expertise with Iterable.
• A test-and-learn mindset with a track record of A/B testing.
• Strong analytical skills.
• Excellent collaboration and communication skills.
• Comfort with HTML, audience logic, and marketing automation tools.
• A strategic mind and a creative eye.

Opendoor offers:

• Hybrid work environment.
• Comprehensive benefits package including paid time off, paid holidays, medical/dental/vision insurance, basic life insurance, and 401(k).