Integrated Marketing Manager

Job Description

Fortune Media is seeking an Integrated Marketing Manager to lead audience acquisition strategies across all digital channels. This role involves driving audience growth and engagement to support Fortune’s suite of products, including subscriptions, lists & rankings (e.g., Fortune 500), and Fortune Live Media events. The ideal candidate will thrive in a dynamic environment that requires collaboration across teams to deliver measurable results.Role involves:

• Developing and executing integrated marketing plans to grow Fortune’s audience across SEO, syndication platforms, social media, paid, newsletters, podcasts, and video.
• Identifying opportunities within each channel to maximize reach and engagement while ensuring consistent messaging across platforms.
• Collaborating with editorial teams to align content strategies with audience acquisition goals for news and evergreen content onsite and syndicated partnerships off-platform.
• Strategizing promotional efforts to drive subscriptions through targeted campaigns leveraging email marketing, paid media, and cross-channel promotions.
• Developing campaigns for Fortune Live Media conferences, lists & rankings (e.g., Fortune 500), and major digital/print releases to increase visibility and attendance.
• Monitoring KPIs such as traffic growth, engagement rates, conversion rates, and audience retention using analytics tools like Google Analytics 4 (GA4). Provide actionable insights to refine strategies continuously.

Requirements:

• 5+ years of experience in digital marketing or integrated marketing with a focus on audience acquisition across multiple channels.
• Expertise in SEO, social media marketing (organic and paid), email marketing, syndication partnerships, and content distribution strategies.
• Proven ability to manage multi-channel campaigns that drive measurable results.
• Strong collaboration skills with experience working cross-functionally across editorial, product, paid media, social media, PR, and newsletters teams.
• Proficiency in analytics tools (e.g., Google Analytics 4, Looker) to track performance metrics and optimize campaigns.
• Experience in subscription-based business models or media/publishing industries is a plus.

Role offers:

• Base Salary range of $105,000.00 to $115,000.00 plus a discretionary annual bonus of 10%.