Director of Lifecycle Marketing

Job Description

Practice Better is seeking a Director of Lifecycle Marketing to lead the customer journey from the first touchpoint through conversion, activation, integration adoption, upsell, retention, and advocacy. This role is crucial for driving conversion from sign-up to paid customer, increasing integration adoption, identifying upsell opportunities, and reducing churn. The Director will design and scale personalized programs to improve onboarding, deepen product engagement, and unlock revenue expansion, collaborating with Product, Customer Success, Performance Marketing, and Partnerships.What This Role Involves:

• Developing and leading the end-to-end customer lifecycle strategy.
• Designing and executing multi-channel lifecycle campaigns.
• Leading initiatives to drive new customer time-to-value and accelerate free-to-paid conversion.
• Deploying campaigns that increase usage, reduce churn, and uncover expansion opportunities.
• Driving awareness and usage of integration add-ons.
• Running A/B and multivariate tests to continually improve messaging.
• Owning lifecycle performance metrics and sharing insights with stakeholders.
• Building, managing, and mentoring a high-performing team.
• Working cross-functionally with stakeholders to ensure alignment.

Requirements:

• 8–10+ years of experience in lifecycle, CRM, or retention marketing.
• Deep expertise in building automated lifecycle programs using tools like Iterable, HubSpot, or Braze.
• Proven track record in improving activation, retention, and LTV.
• Experience with product-led growth strategies and in-app engagement tactics.
• Strong analytical skills with the ability to interpret data and build dashboards.
• Leadership experience building and managing lifecycle marketing teams.
• Excellent cross-functional communication and stakeholder management skills.

What Practice Better Offers:

• Unlimited Vacation
• Generous health benefits plan
• Home Office Allowance: $500/year
• Health & Wellness Allowance: $750/year
• Learning & Development Allowance: $1000/year
• Fully Remote work