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Job Description
The Senior Associate, Digital Activation role at Critical Mass involves developing and activating digital recommendations to meet client goals. The candidate will be a digital native, curious about emerging opportunities, and able to provide recommendations based on campaign performance. They will contribute to the planning process, manage internal stakeholders, and handle day-to-day client management.
Role involves:
- Coordinating and overseeing the management, trafficking, optimization, and reporting of paid social and digital campaign initiatives.
- Managing media campaigns from end-to-end, working with internal teams, measurement partners, and clients.
- Integrating with Creative, Marketing Science, and Strategy teams to develop cohesive paid media strategies.
- Managing the billing team and providing final approval on all billing needs.
- Preparing new information for paid tactical media plans and evaluating vendor proposals.
- Leading the development of Point of View documents on industry trends.
- Maintaining relationships with third-party vendors.
- Serving as a point of contact for problem escalation.
Requirements:
- 3-5 years of experience in digital activation, executing and optimizing campaigns across paid social, programmatic, search, and video platforms.
- Agency experience is preferred.
- Hands-on experience with Paid Social execution (Meta, LinkedIn).
- Strong mathematical aptitude and understanding of the digital media landscape.
- Experience with budgeting, forecasting, and campaign optimizations.
- Proficiency in research, audience planning, and developing social media plans.
- Excellent communication skills and comfort presenting to client leadership.
- Experience with media trafficking for digital advertising campaigns.
- Proficiency in reporting and analytics.
- Familiarity with media industry tools such as MediaOcean (Prisma), IAS or DoubleVerify, MRI, Comscore, or similar.
What Critical Mass offers:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, wellness days, and personal time
- Access to online services for families and new parents
- Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
- 12 Affinity Groups
- Internal learning and development programs
- Enterprise-wide employee discounts
