Social Media Marketing Specialist

Job Description

Minitab is seeking a Social Media Marketing Specialist to enhance the brand's social media presence. The role involves creating visually engaging content and compelling narratives across various platforms.Responsibilities:

• Design and create visually striking content for platforms like Instagram, LinkedIn, Facebook, and Pinterest.
• Craft compelling copy and video clips that bring the brand to life.
• Collaborate across global marketing teams to align content with campaign goals.
• Stay ahead of social and design trends.
• Maintain visual standards and ensure content aligns with Minitab’s identity.
• Contribute to broader marketing design initiatives.
• Support paid social efforts by creating optimized content.

Requirements:

• 3+ years of experience in graphic design, marketing, or a related field.
• Proficiency in Adobe Illustrator, Photoshop, Canva, and video editing tools like CapCut.
• A strong portfolio showcasing the ability to deliver high-quality, brand-aligned content.
• Solid understanding of design principles and digital content strategies.
• Experience creating content tailored to major platforms.
• Strong communication and project management skills.
• A Bachelor's degree in Graphic Design, Marketing, or a related field—or equivalent experience.
• Willingness to travel occasionally (up to 10%).

Benefits:

• Health insurance (Medical, Dental, and Vision) provided at no cost.
• Short and Long Term Disability fully paid by Minitab.
• Employee Assistance Program (EAP).
• Group Term Life Insurance provided at no cost.
• 401k Retirement Plan with immediate eligibility and matching contributions.
• Paid holidays and 4 weeks of annual paid time off.
• Tuition and professional development assistance.
• Flexible Spending Account options.
• Hybrid work schedule.
• Premium benefits at the State College, PA Headquarters, including an onsite gym, swimming pool, and more.